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About Us: Motion Picture Production Process
FMLY's primary involvement with feature film production is in the area of the development of “underlying properties” (see FMLY Acquisition Process). By in large, FMLY engages third parties to produce, finance and exploit/distribute the motion picture “packages” it, through EFFI and/or EFFP, puts together. In many examples, FMLY will also provide production expertise (i.e. “production services”) to the third party producer and/or financier of the motion picture in question. When FMLY does provide production expertise, FMLY, or its principals, Randall Emmett and George Furla, is often credited as “producers” or executive producers” of the particular film in question. FMLY primarily derives its income from producer fees, consulting and service fees as well as its participation in the profits of the various pictures produced by third parties, which were developed and/or “packaged” by FMLY. Please refer to note 3 of our accompanied financial statements and past filings for a breakout of the revenue by film by service performed.
FMLY's feature film strategy generally is to develop and/or perform production services, and/or produce feature films when the production budgets for the films are expected to be entirely or substantially covered by a third party. In this way, FMLY's risk is, by in large, only the capital required, if any, to develop and package the motion picture project. The entirety of the production budget, as well as any costs associated with distributing and/or exploiting the motion pictures in question, will be born by a third party or parties who have the resources and expertise to produce and/or distribute motion pictures. |
